INTERNAL COMMAND BRIEFING. DRAFT.
Emperor Livingstone. Night Protocol paper system. Scan and mark.
Napoleon integrator pack v0.1. Operator: Emperor Livingstone, Seoul. English only. Fully online. 20 August 2026 KST.
Not a public offer
Not for client-data collection
Paper system PASS
Live use HOLD
Counsel residual OPEN
#status Status strip
Joined pack on disk. Zero paying clients. Zero live intake. Counsel residual still open. Rehearsal only.
Paper
PASS
S1-S6, S8-S12 on drafts. S7 is a stop rule that is currently obeyed.
Live
HOLD
Collection gate closed. No send. No invoice.
Paying clients
0
No measured close rate. Raise rule dormant.
Intake cap
0
After honest residual: 3 concurrent / cycle.
Counsel residual
OPEN
R-COUNSEL. Korean track first. US track before US persons.
#feedback How to give feedback
Reply to Napoleon with the section id and the correction. One object per line if you can. Napoleon writes the dated exception and routes the rewrite.
You may speak to any Lieutenant General. Napoleon integrates. Silence from Napoleon is not an overrule of a Steuben halt.
| Object | Owner | Speak to |
| This briefing, join, exception, residual routing | Napoleon | Napoleon |
| Blue Book, kill, geo, collection, counsel, CSA, refund text | Steuben | Steuben or Napoleon |
| Offer name, price, stack, guarantee, live SKUs, money scripts | Monash | Monash or Napoleon |
| Warm list, quality units, magnet, sealed ads | O'Connor | O'Connor or Napoleon |
| After BOOKED: show-up, fit-call clock, close, pay tick, kickoff, day-7 gate | Bedell Smith | Bedell or Napoleon |
| Curriculum, personalization, screen science, sleep-number half | Jomini | Jomini or Napoleon |
| Daily-habit hold, attendance, diary replies, exit tree, retention half | Davout | Davout or Napoleon |
| Hours, intake cap, invoice method, seat-ledger check, Day-7 KPI, tool veto | Slim | Slim or Napoleon |
| Invoice send | Founder | You. Slim checks the seat first. |
| Long-cycle / history read | Khaldun | Napoleon first. Khaldun is read-only. |
Example mark: #offer / price stays 5500 / refuse 3-pay live. Or #residuals / R-ENTITY keep open.
#intent Locked intent
Do not reopen without a dated writing. Product language after Steuben: CBT-I-informed behavioral sleep coaching. Alternate allowed label: research-backed sleep education and habit protocol.
Three actions only (legal/04 §4)
ACTION 1
Verified sleep information
Education, cited, no result promise. Owner: Jomini.
ACTION 2
Fit a behavioral program
Clock hours, travel, work pattern. Owner: Jomini.
ACTION 3
Daily-habit accountability
Diary + ticks, reach-out, restart. Owner: Davout.
Medical fence
- The Practice does not diagnose, treat disease, or claim to cure. The word "coach" does not save medical speech.
- Forbidden labels for what we do: "CBT-I therapy"; "treatment of insomnia disorder"; "we diagnose"; "we cure"; "treatment" or "therapy" as a description of our service.
- Forbidden promises: hours slept; minutes to fall asleep; sleep efficiency or WASO as a guarantee; AHI; wearable scores as proof; "you will fall asleep"; "insomnia cured"; "X% of our clients."
- Fit-call screen is Jomini
sleep-science/03 §17 only. Ten Yes/No spoken verbatim. Mark FIT or REFER. Do not store item-level answers.
- Official ISI / STOP-Bang / IRLS / ESS / CSD: never-buy default until Steuben holds a written license.
- A hot screen is a successful referral. No paid inducement. No named hospital.
- Hygiene is Week 2 only, labeled as a module. Hygiene is never the program and never the pitch.
- Adults 18+ only.
Mode, language, method, ticket
- Online only. Zoom + docs + spreadsheet + invoice. No in-person lab. No device hardware. No LMS, public Calendly, CRM, or community on the min-path.
- English only. Korean-language service is out of scope. KR-English (person in Korea on the English path) is allowed. English-only is not a statute exemption.
- Hormozi methods kept. Health-claim versions refused (
legal/16 redline). One avatar. Grand Slam stack. Premium price. Honest scarcity. Process guarantee. One magnet. Warm first. Quality units.
- High-ticket. Core USD 5,500. Household or company can pay USD 5,000+ without a committee. Avatar: English-speaking founders and senior operators with 12+ months of unstructured nights. Rejected for min-path: shift workers, new parents, diagnosed insomnia patients seeking treatment, athletes chasing performance metrics.
#roster Roster
| Seat | Name | Job (one line) |
| Emperor | Livingstone | Final civil authority. Founder. Invoice send. Speaks first if staff is to contact them. Korean legal name on CSA: 이성재. |
| General | Napoleon | Integrator. Joins domains. Writes exceptions. Routes residual risk. |
| Historian | Khaldun | Long-cycle read. Read-only. Napoleon permission only. No charter. |
| LG | Steuben | Blue Book, kill authority, geo, collection, counsel residual, CSA, refund policy text. |
| LG | Monash | Offer name, price, stack, guarantee wording, money-model sequence, banned-claim table. |
| LG | O'Connor | Warm list, quality units, Core Four order, the one magnet, sealed ads folder. |
| LG | Bedell Smith | Path after BOOKED: show-up, fit-call script, same-day close to pay to kickoff, day-7 gate. |
| LG | Jomini | Curriculum, personalization tree, screen science content, sleep-number half of happy-client. |
| LG | Davout | Daily-habit hold after Hour 0, attendance instrument, two diary replies a week, exit tree. |
| LG | Slim | Hours model, intake cap, invoice method and seat-ledger check, Day-7 KPI, tool and bonus veto. |
We do not have extra helper agents under the Lieutenant Generals. Staff is the Emperor, Napoleon, Khaldun, and the seven Lieutenant Generals. Inside one domain folder, that domain's written charter is the rule until Napoleon writes a dated exception. On a legal stop, Steuben wins. On a medical stop, Jomini and Steuben win.
#quality Quality gate S1-S12
From 02-QUALITY-CHECKLIST.md. Paper = drafts already satisfy the rule. Live = real-world use. Today the Practice is on paper.
| # | Criterion | Paper | Live |
| S1 | Behavioral Sleep Improvement Coaching only. Three actions. No diagnose / treat / cure. | PASS | HOLD |
| S2 | Fully online. English only. Founder Livingstone, Seoul. | PASS | HOLD |
| S3 | Hormozi methods applied. Health-claim versions refused (legal/16). | PASS | HOLD |
| S4 | Process / effort guarantee only. No physiological money-back. | PASS | HOLD |
| S5 | One min-path for the first 5-10 paying clients. Warm 1-1 only until 10. | PASS | HOLD |
| S6 | Honest capacity. 3 concurrent seats. Do not sell 10 at once. | PASS | HOLD |
| S7 | No ads, pixels, forms, or collection until Steuben counsel residual is honest. | PASS (stop obeyed) | FAIL if used now |
| S8 | No invented outcome percentages. Published automated dCBT-I programs often have about 56% of people finish. Do not write 90%. Do not use gym churn percentages. | PASS | HOLD |
| S9 | Blue Book domain-draft complete. Stamped not licensed advice. | PASS | HOLD |
| S10 | Residual uncertainty named. No silent unlock. R-SCREEN still open. R-UPSELL closed 20 Aug 2026. | PASS | HOLD |
| S11 | Screen-to-refer. Official instruments never-buy default. | PASS on §17 lock | HOLD |
| S12 | Hygiene is a module (Week 2). Hygiene is not the program. | PASS | HOLD |
Paper means the drafts on disk. Live means real paying clients. Paper PASS = the drafts match the rule. Live HOLD = we have not run this with a real paying client. Intake cap 0 = take zero paying clients today. S7 is a stop on ads, pixels, forms, and collecting personal data until counsel is retained or the Emperor accepts that residual in writing after a quote. The stop is currently obeyed. If we collect data or run ads now, S7 fails.
#offer Offer lock
Monash numbers. Later dated domain file wins if a number drifts. Do not speak a NOT LIVE SKU as for sale.
| Item | Locked value |
| Core SKU | The Night Protocol Intensive. 8-week 1-1. USD 5,500 PIF, or 2-pay 50/50 (USD 2,750 + USD 2,750, same total). |
| Seats | 3 concurrent per 8-week cycle. Do not sell 10 at once. |
| Hours / client | 12.75h. First 30 days = 6.00h. 3 × 12.75 = 38.25h / cycle ≈ 4.8h/week delivery. |
| Messaging | 2 named diary replies/week, 15 min each, 24h weekday SLA. Overflow waits for the weekly Zoom. |
| Same-call add-on | High-Stakes Week, USD 1,500, never discounted. Optional. 2.0h. Clock slot now in funnel/03 40:00-45:00 after core yes. |
| Magnet | One only. Free 3-night wind-down audit, 1-1, no form. Education / habit map. |
| $47 Night Audit | NOT LIVE Do not run beside the Phase 0 magnet. Do not quote 47 in public copy until Napoleon orders the public name after the gate. |
| Other SKUs NOT LIVE | The Night Protocol DWY USD 2,800. Core 3-pay. Night Ops USD 149/mo or USD 1,490/yr. |
| Guarantee | Protocol Completion Guarantee v1. Process and effort only. Four effort conditions. Remedy inside 14 days of last held session: two extra 45-min sessions in the next 30 days, or unused-session refund if exit is after Week 2 and before Week 6. After Week 6: extra sessions only. Dated CSA §9 carries v1. Marketing loses. |
| Geos (design now; sell after gate) | US, CA, AU, NZ, SG, KR-English. UK / EU / EEA / CH default-excluded until a signed-off GDPR + CAP/health-claims set exists. |
| Reserve / third start | 15% = USD 825 / core client. Before a third same-cycle start: hold USD 9,165 liquid or stagger ≥3 weeks. |
| Day-7 first-win | Slim ops/03. Any one of: 3 consecutive wind-down nights; 3 consecutive clock-cut nights; diary + ticks ≥5 of first 7 nights. Day 0 = payment received AND kickoff Zoom completed. |
This is not a sleep-result promise and not a marketing claim. Published automated dCBT-I programs often have about 56% of people finish. Our internal bar, once we have a real group, is that more of our clients finish the 8 weeks than that. We have zero clients, so the number is unused. Do not write 90% success. 33-40% close-rate figures in offer/ops files are planning guesses only.
#minpath Min-path
Warm 1-1 only until 10 paying clients. Zero public form. Zero Calendly. Zero email capture. Until the counsel residual is honest, this path is rehearsal only.
1
Warm DM
O'Connor. Quality units. Magnet only after they asked.
2
BOOKED
O'Connor to the row. Four tests. Then Bedell owns show-up.
3
Show
Bedell. T-24h and T-2h. T-12h only if no confirm.
4
Close
Bedell speaks. Jomini §17. Monash ask. Verbal yes = WON, not closed.
5
Pay
Slim seat-check first. Founder sends invoice. closed = money in.
6
Kickoff
Bedell Hour 0 ≤48h from pay. Davout 72h loop starts.
7
Day-7
Bedell scores Slim codes. Davout recovers a miss.
BOOKED requires all four: (1) named warm adult, 18+, agreed to a time in an existing 1-1 channel; (2) time on a private calendar the founder controls; (3) Zoom or Meet link in the same thread; (4) a spreadsheet row with the locked columns.
Correct ways to end without taking money (not staff failures)
(1) Two hard no-shows → stop that booking, mark parked; O'Connor may follow up later as warm. (2) Health screen says refer → send to a doctor, do not enroll. (3) UK/EU geo → do not take payment; park; escalate.
#domains Domain progress
Legal
Steuben · legal/ · Blue Book v0.1-DOMAIN-DRAFT
Done Documents 00-25 on disk. Domain sign-off 20 August 2026 KST. Kill switches K-01 to K-15. Scope (three actions). CSA §9 + Schedule A. Refund ops. Geo list. PIPA-first privacy. Ads locked.
Residual R-COUNSEL, R-ENTITY, R-ECOMM, R-UPL open. R-SCREEN join with Jomini §17 still unresolved. Package is not licensed advice and is not counsel-approved.
Offer
Monash · offer/
Done Name, USD 5,500, 3 seats, High-Stakes USD 1,500, Guarantee v1, avatar, banned-claims table, magnet lock, 12.75h cube. Residuals 1-9 inside the offer folder closed.
Residual R-CLOSE (0 clients). Entity still open. Decision Log audio unbuilt. No public page.
Leads
O'Connor · leads/
Done Phase 0 drafted: Core Four order, warm-list SOP, quality-unit floor (8 weekday / 44 week), 3-night audit (no form), sealed ads folder, Bedell handoff, charter.
Residual No outreach until residual is honest. Public copy still says "Monash core offer." Ads stay sealed. Warm-list size unknown.
Funnel
Bedell Smith · funnel/
Done Min-path map, booking SOP, sales script, close-pay-kickoff, Slim day-7 onboarding, show-up SOP, column lock. High-Stakes slot added 20 August 2026 at 40:00-45:00 after core yes.
Residual Spoken "6-8 week" lines still in funnel/03. File 06 older language. Spreadsheet fictional until the collection gate. Live cap 0.
Science
Jomini · sleep-science/
Done Curriculum, personalization tree, §17 spoken screen, happy-client sleep-number half, source ledger, charter. Hygiene labeled Week 2. Never-buy on official instruments.
Residual R-LICENSE. R-SCREEN vs legal/05 §6. Some full texts unverified-live. Shift-work out of min-path.
Delivery
Davout · delivery/
Done Charter, attendance instrument, reach-out scripts, exit tree, 72h loop, Decision Log page, Restart Card, retention-half happy-client, community design stamped NOT LIVE.
Residual R-AUDIO (Decision Log audio UNBUILT). R-D63 vs Slim D56. Community stays closed. Packet is rehearsal paper.
Ops
Slim · ops/
Done Hours model, Day-7 standard, two-cap intake (0 today / 3 after gate), tool list, invoice method + seat ledger, scale gate, refund SOP, bonus veto.
Residual R-D63. Real-world cap 0. Processor not engaged. Entity / tax venue not locked.
#residuals Open residuals
A residual that is named and locked is a PASS. Treating a residual as a green light is a FAIL. R-UPSELL closed 20 August 2026 KST.
| ID | Residual | Owner | Status |
R-COUNSEL |
Counsel engagement not honest. Korean track required first (MSA / PIPA). US track required before US persons (FTC / health-coaching). |
Steuben + founder |
OPEN Path = rehearsal |
R-ENTITY |
Incorporation venue not locked. CSA contracts 이성재 as a natural person. |
Steuben |
OPEN Do not lock here |
R-ECOMM |
Whether 전자상거래법 attaches to English-only sales by a Seoul natural person. |
Steuben |
OPEN Operate as if it may apply |
R-SCREEN |
Spoken fit-call set is Jomini §17 (10 items). Steuben legal/05 §6 is a longer SOP (age, suicide, chest pain, withdrawal, injury parasomnia, different pregnancy rule). Napoleon lock keeps §17 as the spoken set. Volunteered legal/05 items still stop-sale. |
Napoleon + Steuben + Jomini |
OPEN Unresolved join |
R-UPSELL |
High-Stakes Week is LIVE after the gate (Monash). Bedell added the optional slot in funnel/03 40:00-45:00 after core yes. Speak the Monash script. If they decline, stop. Do not invent a second live upsell. |
Monash + Bedell |
CLOSED 20 Aug 2026 |
R-D63 |
Davout events use D21 / D42 / D63. Slim finish = D56. Do not stretch to 9 weeks to absorb D63. |
Davout + Slim |
OPEN D63 is post-container |
R-LICENSE |
Official ISI / STOP-Bang / IRLS / ESS / CSD unlicensed. Never-buy default. |
Jomini + Steuben |
OPEN Spoken §17 + field-domain diary only |
R-AUDIO |
Night-Before Decision Log audio UNBUILT. Page is the min-path. |
Davout |
OPEN Small build. Still unbuilt |
R-CLOSE |
0 clients. No measured close rate. 33% / 40% are planning assumptions. |
Monash + Slim |
OPEN Raise rule dormant |
R-UPL |
US state unlicensed-practice lines not pre-cleared. |
Steuben |
OPEN Diagnose/treat/cure ban is the control |
#correctable What you can correct without breaking the lock
Safe to mark
- Wording of this briefing, nav labels, card phrasing, file-map presentation.
- Which LG you speak to on a given object. Napoleon still integrates.
- Rehearsal sequence inside Section A of
01-MIN-PATH.md (paper, empty templates, no person data).
- Roster one-line tone, if the job stays the same.
- Day-7 recovery process after a miss (same three items, one week). The scoreboard itself stays Slim
ops/03.
- Naming or ordering of residuals already on the table. Do not "clear" a row by improvising.
- Internal draft copy that never leaves the folder and does not invent a price, guarantee, or medical claim.
Critical decision (do not silent-edit)
- Intent. The three actions. Avatar. Rejected avatars. Hygiene-as-module.
- Medical / legal. Fence language. §17 as the spoken screen. Never-buy instruments. Collection gate. Counsel residual. Kill authority. Geos. Age 18+.
- Price / offer structure. USD 5,500. 2-pay 50/50. High-Stakes USD 1,500. 3 seats. 12.75h. One magnet. $47 NOT LIVE. Guarantee v1 (process / effort). Live SKU count.
- Online-only. No in-person lab, hardware, public booking page, or community on the min-path.
- English-only. No Korean-language service. KR-English stays on the English path.
A change to a critical item needs a dated Napoleon exception, and on legal or medical items a Steuben write. Silence is not permission.
#next Next live move
One decision. Until it is honest, stay on rehearsal.
Retain counsel, or accept residual in writing after a quote
- Track 1 (required first). Licensed Korean counsel on Medical Service Act (의료법) and PIPA (개인정보 보호법), plus labeling/advertising and the E-commerce Act residual. Operator is in Seoul.
- Track 2 (required before US persons). Licensed US counsel on FTC Act §5, health-coaching claims, substantiation, endorsements, and state unlicensed-practice lines.
- Honest residual means: counsel retained on the required tracks, or you accept residual risk in a dated writing after a written quote. A verbal "we will get a lawyer later" is not a residual.
- Certificate
legal/01 stays in force as domain sign-off of drafts. Dual key: Certificate + honest residual.
Until that gate is honest: no public page, ads, pixels, forms, email capture, community join, public waitlist, or public magnet. No client or prospect personal-information collection. No invoice to a real buyer. No "founding client" money. Internal drafting and paper rehearsal are allowed. See 01-MIN-PATH.md Section A.
#files File map
Workspace paths. Read this briefing against the integrator pack, then the domain folder if you mark an object.
Integrator (Napoleon)
| File | Role |
/workspace/sleep-coaching-business/00-INTEGRATED-SYSTEM.md | Operating picture. Locked numbers. Who owns what. |
/workspace/sleep-coaching-business/01-MIN-PATH.md | Rehearsal now. Live path after the gate. First 5 to 10. |
/workspace/sleep-coaching-business/02-QUALITY-CHECKLIST.md | S1-S12 and residual table. Paper / Live scores. |
/workspace/sleep-coaching-business/03-HAPPY-CLIENT.md | Join of Jomini sleep-number half and Davout retention half. No composite score. |
/workspace/sleep-coaching-business/04-LG-CHARTERS-INDEX.md | Authority files. Chain. Escalation. |
/workspace/sleep-coaching-business/command-briefing.html | This page. |
Domain folders
| Folder | LG | Entry |
/workspace/sleep-coaching-business/legal/ | Steuben | 00-README.md · Blue Book 00-25 |
/workspace/sleep-coaching-business/offer/ | Monash | 00-INDEX.md |
/workspace/sleep-coaching-business/leads/ | O'Connor | README.md · magnet lock in 00-napoleon-lock.md |
/workspace/sleep-coaching-business/funnel/ | Bedell Smith | README.md |
/workspace/sleep-coaching-business/sleep-science/ | Jomini | README.md · spoken screen 03 §17 |
/workspace/sleep-coaching-business/delivery/ | Davout | 00-index.md |
/workspace/sleep-coaching-business/ops/ | Slim | README.md · two cap numbers |
Sealed on purpose: /workspace/sleep-coaching-business/leads/05-ads-DO-NOT-OPEN-AD-ACCOUNT/. Do not open it as an account.